Join Guide London | APTG

Are you a qualified London Blue Badge Tourist Guide eager to grow your tourism business, develop your skills, and connect with a thriving professional community? Guide London, which presents the members of the Association of Professional Tourist Guides (APTG), is the only association exclusively representing London’s Blue Badge Tourist Guides. Join over 500 expert guides committed to excellence, professionalism, and mutual support.   Inquire to Join Us 

27 New London Guides receive their Blue Badge

Below are the top reasons to Guide London | Association of Professional Tourist Guides:

1. Professional Profile on GuideLondon.org.uk

Gain a dedicated profile on our high-traffic website, designed to showcase your experience, language skills, and specialist interests. This profile acts as your digital shopfront, making it easy for potential clients and industry partners to discover, check your availability, and book you.

2. GuideMatch Leads

Receive direct job leads and client enquiries through our GuideMatch and Find A Guide services, connecting you with consumers, tour operators, school groups, and organisations specifically seeking London Blue Badge Tourist Guides. Our website generates thousands of qualified leads each year, giving you a consistent flow of genuine opportunities to grow your business and increase your bookings. Furthermore, just one or two booked jobs typically reimburse your membership dues, making your investment in Guide London | APTG both practical and rewarding.

3. Insurance and Health & Safety Support

Access resources and guidance to help you meet professional standards and ensure the safety of both you and your clients on every tour.

4. Continuous Professional Development (CPD)

Access an extensive programme of CPD classes, workshops, lectures, and site visits. Our training covers everything from London’s latest cultural developments to business skills and marketing strategies, ensuring you remain at the forefront of the profession. We offer dozens of CPD events annually, helping you stay sharp, informed, and competitive.

5. Weekly Membership Newsletter

Stay informed with a weekly newsletter featuring industry news, updates on London’s tourism sites, exclusive member opportunities, and important association announcements.

6. Site Liaisons at 100+ London Venues

Benefit from up-to-date information on site rules, access procedures, and special events at more than 100 London attractions. Our site liaisons keep you informed, helping you deliver seamless and compliant tours.

7. Networking and Social Events

Connect with a vibrant community of over 500 fellow guides at regular networking events, including our annual Christmas Party and a variety of social gatherings. Build lasting professional relationships and friendships.

8. Voting Rights and Involvement

Take an active role in guiding the future of your profession by providing feedback and voting at monthly meetings and the Annual General Meeting. Contribute your voice to key association decisions and initiatives. Your participation directly shapes the direction and policies of Guide London | APTG.

9. Advocacy and Representation

APTG actively lobbies on behalf of its members at both local and national levels, ensuring your interests and concerns are represented within the wider tourism and travel industry.

10. International Recognition

As a member, you are part of an association recognised by the European Federation of Tourist Guide Associations (FEG) and the World Federation of Tourist Guide Associations (WFTGA), reinforcing your status as a top-tier guiding professional.

Ready to Join?

Send an email using our contact us form. We look forward to welcoming you!

Association of Professional Tourist Guides - New Guides Reception

Blue Badge Tourist Guides in action near Tower Bridge.